Summer is a busy season for the beauty and fragrance industry, with many brands launching new products and collections. Below I’ll take a look at some of this summer’s new beauty and fragrance trends:
Natural ingredients: More and more brands are beginning to focus on the natural ingredients of their products, such as plant extracts, essential oils, etc. Not only are these ingredients good for your skin and body, they are also more environmentally friendly and sustainable.
Multifunctional products: With the accelerated pace of people’s lives, multifunctional products are becoming more and more popular. For example, a BB cream that provides sun protection, moisturizing and concealing functions, or a product that can be used as both blush and lipstick.
Personalized fragrances: Fragrance brands are beginning to introduce more personalized products, such as fragrances that can be customized according to personal preferences, or fragrance series for different moods and occasions.
Male grooming: The male grooming market is also developing, and more and more men are beginning to pay attention to their appearance and health. As a result, many brands have launched beauty products specifically targeted at men, such as skin care products, fragrances and makeup.
Social Media Impact: Social media has an increasing impact on the beauty and fragrance industry. Brands use social media platforms to promote new products and trends, and consumers also use social media to share their opinions and experiences.
All in all, there are many new trends and products in the beauty and fragrance industry this summer, giving people more choices and opportunities to show off their personality and style.